Committing To Chaos

'Creative Directions' is a series organised by Ana Nicolaescu exploring the origins and contemporary contours of creative direction—that amorphously aspirational vocation that now dominates an era of cultural production in which the rapacious logics of the fashion cycle have bled into all adjacent disciplines.

A conversation courtesy of ALASKA ALASKA by Tawanda Chiweshe and Francisco Gaspar expanding on the frameworks that root the studio practice founded by Virgil Abloh. The studio, informed by the oscillation between disciplines, process and output that considers contemporary landscapes, discusses the roles of collaboration and ownership in Creative Direction.

Founded by Virgil Abloh in 2017, ALASKA ALASKA’s output moves within the disciplines of Art, Graphic Design, Product Design, Spatial Design, and its intersections. From the brief contributions to more complex engagements across all disciplines, the studio’s interests oscillate between the artist website to long lead corporate engagements.

In every outcome, the studio’s primary aim is to produce work that is led by intentionality, actualising output that fulfils the visual and contextual objectives while maintaining a free-flowing methodology rooting the work within the now.

Tawanda and Francisco have molded their multidisciplinary experiences by leading and assisting on notable projects that included collaborators such as Nike, Vitra, Galerie Kreo, Mercedes Benz, Baccarat, Carpenters Workshop Gallery, Garage Magazine, Badbadnotgood, Joopiter, and more.

Please get in touch to let us know of any access requirements that you have. If you are unable to attend physically but would like to join the event remotely please email publicprogramme@aaschool.ac.uk.