Instagram Lectures

Technology ushered in a paradigm shift: Architecture was once only published in magazines and displayed in exhibitions, then predominantly featured on design blogs, and now circulates mostly on Instagram. How will this erode the distinction between architecture and new media? How will this affect architectural form or concept? And if “Instagrammable moments” have entered the design lexicon to appeal to both users and clients, how might architecture itself respond?

Bernard Tschumi's office recently created an Instagram account. They imagine this as an ongoing project that allows them to juxtapose work produced over several decades. As they consider what their Instagram could feature, they dug into their archives…

Bernard Tschumi is an architect based in New York and Paris. Major theoretical works include The Manhattan Transcripts and Architecture and Disjunction; built works include the Parc de la Villette, the Acropolis Museum, Le Fresnoy Center for the Contemporary Arts, MuséoParc Alésia, and the Paris Zoo. He was the Dean of Columbia University GSAPP from 1988-2003.