What if we closed the gap between architects and manufacturers to create a workable business model that fostered creativity, innovation and opportunity? This lecture suggests a model that establishes an architectural studio within a manufacturing facility. The intertwining of design and manufacturing elicits a working structure of mutual participation, coordination and action and is a catalyst for innovation, removing many of the limitations inherent in either practice alone. As vice president of 3form's Architectural Division, Ruben Suare is involved in building a visionary portfolio of innovative projects and products that use digital fabrication technologies and that challenge traditional building methodologies. Prior to joining 3form, Suare was vice president of CTEK, a multidisciplinary, multi-industry engineering and fabrication firm specializing in automotive, aerospace, and architectural applications. Under his management, CTEK's architectural division led the industry in glass fabrication of compound curved shapes, working on high-profile projects like the Conde Nast Cafeteria designed by Frank Gehry and the Institute of Contemporary Arts Philadelphia with Greg Lynn. A trained architect, Suare also holds an MBA from the Paul Merage School of Business at the University of California at Irvine.