SHoP Architects will present a look at the office’s current projects, with a focus on how the firm seeks to reinvent the business model of architectural practice.
As both practitioners and educators, SHoP’s commitment to challenging the process of building seeks to prove that beauty and technological proficiency are not mutually exclusive. They look at an entire project and consider the site, the cultural and economic environment, a client’s physical needs and budget constraints, as well as construction techniques, branding, marketing, and post-occupancy issues. Great architecture demands that design, finance, and technology work together – SHoP is combining these forces in innovative ways to create a new model for the profession.
Gregg Pasquarelli co-founded the architectural firm SHoP Architects in 1997. He has lectured, exhibited and published work internationally. Pasquarelli was the Saarinen Professor of Architecture at Yale University in 2006, served as the Shure Professor of Architecture at the University of Virginia in 2003 and as an Adjunct Assistant Professor of Architecture at Columbia’s Graduate School of Architecture, Planning and Preservation from 1996 to 2003. He sits on the Board of Directors for the Architectural League of New York and is a Young Leader’s Fellow of the National Committee on United States–China Relations.