Since their inception in early 2003, UVA has been developing some of the most progressive performance-based and new media work, exploring innovative real-time, immersive and responsive experiences. Set up as a multidisciplinary art and design collective in London by Matt Clark, Chris Bird and Ash Nehru, UVA have developed tours for Massive Attack and U2 as well as site-specific installations and live performances for the V&A museum and Tate Modern. In collaboration with onepointsix, UVA created a luminous interactive installation in the V&As John Madejski Garden as part of Sony Playstation