
The publication puts forward the management of domestic space through the transformation of the concept of the private within the socio-economic regime known as neoliberalism. It proposes a critical reassessment of housing privatisation not merely as a policy introduced in the 1980s to promote new contractual relationships, but as a post-war urban strategy to establish a change of ethos, culture and organisation of housing. Against the neoliberal idea of the institutional autonomy of the private, the thesis argues that the state has constantly partnered the market (‘private sector’) in the promotion of a certain pedagogy of domestic privacy and, therefore, the private has hardly existed ‘as such’ in the neoliberal era. Methodologically, the thesis deploys a typological study to demystify this pedagogy through selected urban housing schemes in London, Berlin and Athens, marking a geographical and chronological vector of neoliberal advance: from anticipation to severe crisis.
We are delighted to welcome Ioanna Piniara to the Architectural Association Bookshop to celebrate the launch of her new publication. The evening will include a short panel discussion with four educators in the field of architectural design: Olivia Neves Marra, Davide Sacconi, Brendon Carlin and Lola Lozano Lara.
The book will be available to purchase at a special launch price of £30 (RRP £35)
Ioanna Piniara is an architect and researcher holding a PhD in Architectural Design from the Architectural Association (AA). She is currently practicing architecture and teaching seminars at the Architecture School of the National Technical University in Athens. Ioanna is also the author of “The Housing Question is a Feminist Question: Housing Commons for the 'New Woman' of the German Werkbund” by M Books.